The inspiration behind this logo was sherbet, a frozen dessert usually made with fruit, sugar, and cream. I wanted the logo to feel like an orange fell out of a tree and plopped into an ice cream cone! Utilizing an orange in the logo allows the brand to feel special to its hometown of Orlando, FL. 
Tools Used
Sketches: Procreate 
Finalized Logo: Adobe Illustrator 
Mock-ups: Adobe Photoshop 
Posts for Social Media: Adobe Illustrator 
Duration: 10 hours
Pictures from Pexels / Mockups from Adobe Stock

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